In the age of viruses, viral marketing and a belief that all things have been done and nothing is original, comes along something, well, original.
I found this ad more or less because I was following some other viral ad. That viral ad was in the form of a fake lawsuit by some lonely guy in India against the distributors of Axe. Unfortunately, all the news outlets that ran it as a true story have since removed their pages.
Well, back to the point of this post. After digging around for that article I found the pretty cool sticker marketing campaign pictured. At least someone still has some originality and creativity. Well, at least I think they do.
In case you have never been outside the country, that is an emergency exit sign used pretty much everywhere in the world except in the U.S.
2 comments so far.
David said on November 19, 2009 at 2:48 pm
I wonder if anyone ever put it on the other side… hmmm.
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Logan said on November 19, 2009 at 2:08 pm
That’s pretty good, but the design side of me wishes they had made a white border around the sticker
LOL